Transforming Channel Complexity Into Commercial Momentum
Strategic advisory and operational design for technology companies navigating the partner ecosystem
At Channel Zraick, I help technology companies design and operationalize partner strategies that scale. Every engagement blends strategy, structure, and empathy — turning ambition into clear, repeatable results.
Strategy & Design
From vision to go-to-market frameworks that scale.
Operational Excellence
Governance, data, and enablement models that deliver
Advisory & Integration
Guiding leadership through transformation and growth
Clarity first, then momentum—measured, repeatable, and partner-ready.
Collaborative Network
I collaborate with a trusted network of consultancies that share my values of strategic precision and partnership excellence.
AchieveUnite —Leadership, partner performance, and channel acceleration specialists
Rohner & Associates—Strategic channel development consultancy focused on technology ecosystems.
Through these partnerships, Channel Zraick brings broader capabilities to each engagement—without losing the intimacy and accountability of a trusted advisory practice.
About Desa Zraick
After three decades of building partner ecosystems for global technology companies, I founded Channel Zraick to help organizations transform strategy into action – shaping go-to-market models that drive measurable growth.